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Adidas America this fall will escalate efforts to boost the visibility of its brand, beginning with a $5 million TV campaign centered on National Football League star Troy Aikman.

The nation’s fourth ranked athletic footwear company also will launch a TV campaign in the New York market by September supporting its controversial 10 year, $91 million sponsorship of the Yankees. The spots will focus on Yankee fans, not players, and feature the tagline “Only in New York.”

Later this fall, Adidas will launch a national push featuring National Basketball Association wunderkind Kobe Bryant. That effort will benefit from a new marketing alliance the company has inked with the NBA. “It’s remaining true to that grassroots soul, but it’s starting to dial itself back into the national profile.”

Adidas’ forthcoming spot with Mr.wholesale jerseys Aikman is the second TV effort to feature the Dallas Cowboys quarterback since his defection from Nike. The monthlong media program includes network buys on ESPN and MTV, and spot purchases in pre season NFL game broadcasts.

The commercial flogs the Aikman endorsed Equipment Roll Out, the latest in Adidas’ line of Feet You Wear products, designed to enhance natural movement and cushioning.

This year’s spot comically illustrates product attributes, a departure from last year’s gritty, serious musings on the sport. Mr. Aikman is seen squaring off against a tank, firing a football into the barrel of its gun before it fires on him.

Adidas doesn’t have a marketing relationship with the NFL, so it can’t feature Mr. Aikman in his Cowboys uniform. But rivals Nike and Reebok International will be able to feature NFL players in uniform and will leverage those deals in their fall football marketing.

An upcoming Nike campaign from Wieden Kennedy, Portland, Ore., will feature Green Bay Packers quarterback Brett Favre, whose jerseys Nike will begin marketing exclusively this fall. Reebok has spots starring Emmitt Smith of the Cowboys created by Leo Burnett USA, Chicago.


Adidas recently inked a marketing relationship with the NBA, which will allow it to suit up Mr. Bryant in his Los Angeles Lakers uniform. The TV component of its $5 million plus campaign will air in NBA programming and on ESPN and MTV.

It will go toe to toe with a $10 million to $15 million campaign from Fila USA featuring NBA star Grant Hill. Reebok has separate campaigns on tap from Heater Advertising, Boston, featuring Allen Iverson and Shawn Kemp.

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Even as the game of baseball changes profoundly, the Yankees uniform endures, the logo and pinstripes as iconic as any in sports. The interlocking NY remains almost as it was in 1877, when it first was designed by for the purpose of an NYPD medal. The pinstripes became permanent uniform fixtures in 1936.

But working in her downtown Troy studio on nights and weekends, after her day job as a teacher, Sylvester sought not to capture the uniform’s permanence, but it’s subtle malleability. It changes, every play of every game.

Sylvester purchased a Yankees uniform and outfitted her husband, David, who posed in a variety of baseball postures throwing, fielding, hitting while she took photographs. From the photos, she painted.wholesale jerseys from china cheapnfljerseysnice Each work took months, starting with a sketch, then adding lighter shades, then finishing with deeper colors and details.

Her work captures the way the pinstripes and logo react to every body movement. One shows the pinstripes curving along the players’ thigh. Another shows the lines jutting from the seams of a pitcher’s underarm. Even hanging in a locker, the jersey ruffles like a bed sheet, the pinstripes meandering like an “s.”

“I hope that maybe people will see these and get interested in the way the fabric moves,” Sylvester said. “I hope they will look at the paintings and think, ‘Oh, maybe the next time I watch a game I’ll pay more attention to what’s actually going on with the clothing.'”

The paintings show no faces, an homage to the Yankees way; they keep last names off the backs of their jerseys. The logo and pinstripes matter most, for the team and the artist.

Clothing has interested Sylvester, 57, since she was growing up in Albany as the daughter of a fashion designer. She experimented with designing clothes, too, but her creations never fit. Instead, she painted and studied art, always drawn to what the subjects wore more than to the subjects themselves.

“The idea of a portrait is the person,” she said. “But then, especially in older portraits, there always was this gorgeous clothing or costume I found as fascinating as the person’s face. I started thinking not so much about the person wearing the clothing, but the clothing itself, how it looks and moves. It has sort of a narrative all its own.”

Clothes, like characters, always are in motion. Even if the Yankees haven’t altered their uniforms in more than 60 years, Sylvester’s work reminds us the pinstripes change profoundly with every swing of the bat and toss of the ball.